Jean-Marc Atlan, CEO and Founder of EKNO & Chris Cuenca, Creative Director, who joined the agency a few months ago, share their views on the challenges of corporate expression for companies and organizations.
IDENTITY FUNDAMENTALS
Building a strong and lasting identity and brand; expressing and staging it in a unique, attractive, and engaging way; embodying it and bringing it to life through the executive and managerial team.
In the long term, from history to the distant future.